Optimist 2.0 Meeting News – March 15, 2018 – Steve Van Gorder – Founder, SVG Motors

Greg Fay introduced our speaker, Steve Van Gorder, the president of SVG Motors / SVG Chevrolet / SVG Chrysler Dodge Jeep Ram / SVG Urbana.

Steve gave us an uplifting story of how he came to be the successful owner of several automobile dealerships in the extended Dayton area.

When Steve was in his late teens in the 90’s he had the opportunity to sell cars and he liked it. He became bored and decided to sell jeans at a department store. He soon realized that there was not nearly as much reward in selling jeans. It didn’t seem to matter how much he sold, his pay check was always the same. He complained to a customer that he wished he were selling cars. This person knew the store manager and the manager called Steve in for a little chat. He said if you would prefer to sell cars then that is what you should do.

This time Steve went back into car business with much more enthusiasm and quickly gained skills that would help him two decades later when he started purchasing his own dealerships.

He explained to us that without being optimistic about his endeavor to own that first dealership it would never have happened. It was very scary, but he told us you have to go for it sometime. Opening additional stores was not simple either, but it was much easier than the first one.

He reminded us of a saying in commissioned sales, “You eat what you kill.” If you don’t sell something you aren’t getting paid. Learn how to do it. Go the extra mile, be kind to your customers. If you become successful give back to the community.

He has volunteer experience with:

Dayton Campaign Fundraiser for The Leukemia and Lymphoma Society.
Dayton CF Walk Sponsor for the Cystic Fibrosis Foundation
Fundraiser and volunteer for Habitat for Humanity International.
His LinkedIn page has a comforting quote for the sales buying experience, “We have taken the confrontation out of the sales transaction.”

We watched Steve’s current commercial and also received a sneak preview of his new commercial. When you meet Steve in “real life”, you will enjoy being around him and realize he isn’t quite the goofball he may appear to be on TV. He is having fun and he hopes you will have some fun working with his friendly dealerships.
Categories: News